Site map

sitemap”. An on-site directory of important (or all) pages. Sitemaps have been divided into XML Sitemaps which are used by search engines and HTML Sitemaps which are used by visitors for quick navigation to deep content.

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Inlinks

A synonym for back links. Popularized by Yahoo

Title tag

The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully. Also see "keyword prominence."

Spider Trap

A spider trap refers to either a continuous loop where spiders are requesting pages and the server is requesting data to render the page or an intentional scheme designed to identify (and "ban") spiders that do not respect robots.txt.

crawls

Fresh Crawl
Utilizes FreshBot to review already indexed pages and any pages where the content has been

updated. FreshBot
A sister to GoogleBot, this spider crawls highly ranked sites on a very frequent basis.

Manual submitting

Submitting by hand to an individual search engine, rather than using an automated submission tool or service. Manual submitting is the more polite way to submit, and as such is less likely to land you in trouble with the search engines. But the best approach is not to submit at all and let the search engine spiders find your site through links from other sites to your site

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Dead Link

Dead links should always be avoided. In the first place they make your website look sloppy to your visitors and search engines also don’t like them for determining your content and PR. A dead link is basically a hyperlink pointing to a non-existent URL. There are several tools on the internet that can automatically detect your websites dead link. Also, your logs can tell you what pages were not found, so you can determine which pages link to them.
A simple way to solve the problem is to create custom 404 pages that tell users the page could not be found, but does provide links to other pages on your website. This way users will not immediately hit the back button and they’ll stay on your site.
You could do this by directing all non existing pages to your some page using code in a htaccess file: