Inlinks

A synonym for back links. Popularized by Yahoo

Title tag

The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully. Also see "keyword prominence."

NoFollow

A tag used to stop search engines parsing on PageRank to sites linked to the host site

crawls

Fresh Crawl
Utilizes FreshBot to review already indexed pages and any pages where the content has been

updated. FreshBot
A sister to GoogleBot, this spider crawls highly ranked sites on a very frequent basis.

PFI

Abbreviation for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. This can be useful for experimenting with tweaking a site and judging the resultant effects on the rankings

Manual submitting

Submitting by hand to an individual search engine, rather than using an automated submission tool or service. Manual submitting is the more polite way to submit, and as such is less likely to land you in trouble with the search engines. But the best approach is not to submit at all and let the search engine spiders find your site through links from other sites to your site

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Banner Blindness

Banner Blindness occurs when visitors to a website ignore advertisement blocks. Frequent internet users suffer from this as they have seen way too many Ads online and therefore don’t notice advertisements and are not tempted to click on an Ad. Through smart and original banner placement a webmaster can decrease Banner or Ad Blindness and so increase advertising revenue.

Back link

A Back Link is a link from an external site to yours. Getting many Back Links is essential for Search engine optimization as it causes a PageRank to increase. Most times a Back Link is aquired by exchanging links, affiliating or in other words reciprocal linking with other webmasters. Please be on the lookout for too many reciprocal links (link-farms) as Google punishes websites for link farm


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