Site map

sitemap”. An on-site directory of important (or all) pages. Sitemaps have been divided into XML Sitemaps which are used by search engines and HTML Sitemaps which are used by visitors for quick navigation to deep content.

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Crawl-to-Cache-Time

The amount of time that elapses from when a search engine fetches a page from a Web site until the page’s contents appear in the search engine’s cache report for the page. Abbreviated as CCT.

Deep submitting

submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database when the search engine spider could find those pages on its own by exploring links starting at the home page.

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Algorithm:

1. Algorithm is a method developed to solve a wide variable of problems.

2. Algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.

3. Algorithm is one method of unscrambling lots of information.

4. Algorithm is an equation or, more generally a maths expression.

5. Algorithm is the study algorithm is called algorithmics and is the core of all computer science.

Expandable Banner

A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.

Inlinks

A synonym for back links. Popularized by Yahoo

Title tag

The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully. Also see "keyword prominence."

Spider Trap

A spider trap refers to either a continuous loop where spiders are requesting pages and the server is requesting data to render the page or an intentional scheme designed to identify (and "ban") spiders that do not respect robots.txt.

NoFollow

A tag used to stop search engines parsing on PageRank to sites linked to the host site

crawls

Fresh Crawl
Utilizes FreshBot to review already indexed pages and any pages where the content has been

updated. FreshBot
A sister to GoogleBot, this spider crawls highly ranked sites on a very frequent basis.

Deep Crawl

Deep Crawl
Once a month, Googlebot will crawl all of the links it has listed in it's database on your site. This is known as the Deep Crawl.

PFI

Abbreviation for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. This can be useful for experimenting with tweaking a site and judging the resultant effects on the rankings

Link popularity

Search engines often use link popularity as part of their ranking criterion. In simple terms, link popularity is the measurement of the number of other Web sites that include a link to your Web site on theirs. Each search engine, depending on their specific algorithms, determines it differently.

Keyword prominence

The general location of a keyword or phrase in relation to the overall text on that page. You'll want to make sure your important keywords appear early in your Web site copy and that they draw attention to themselves.

Keyword frequency

Keyword frequency is the number of times keywords occur in the text on a given page. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case.

Reciprocal linking

the practice of trading links between websites

Outbound links

links that direct "off-site" to another website