An External link is simply a link to a different website. By carefull with linking to external websites, because Google might punish sites linking to bad neighborhoods or sites with a bad reputation. Quite the opposite is true as well, sites linking to so-called authority sites might by respected more by the Spiders. If you’re not sure about linking or if you do not want to pas on PageRank you could always use the html attrinute rel=’nofollow’:
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By using this a spider does not follow the link and can not punish your website or pass on PageRank.
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